![]() Using multimedia effectively and accessibly comes with a responsibility to address a variety of factors. Avoid autoplaying video or motion content: instead, provide a clear “play” button that affords the user the option to play and pause the content.Ensure that all text is made with HTML rather than rendered inside images.Include alt text for images, and accompany complex images with longer descriptive text.Include closed captioning and transcripts for all pre-recorded multimedia.Use different media formats thoughtfully as a way to maximize accessibility of content.Too much going on can be distracting or overwhelming to people with cognitive disorders. Prioritize simplicity, like when combining motion and audio.Successful designs in 2021 will use constraint with multimedia experiences: Bringing together visuals, text, video, and audio makes for a rich user experience. With most people having access to faster internet speeds multimedia web experiences are popping up everywhere. On our own Designer feature page, we’ve used a small amount of horizontal scroll to zoom in on a large image, and show more relevant bits of the image at a bigger size, to accompany the relevant content.ģD elements add a sense of uniqueness and dimensionality to any webpage. Avoid requiring horizontal scroll for text that needs to be read.Be thoughtful about what content would benefit from being displayed in a horizontal scroll - a photo gallery is a good contender as horizontal scroll would show users a small preview, and allow them the option to view more or keep moving down the page.Use clear visual cues to indicate where content uses horizontal scroll, and don’t hide these cues behind hovers.Don’t force users to navigate through horizontal content: allow alternate ways to navigate, like arrow buttons with clear labels.Those who do it best break the pattern not for the sake of being different but as a practical way to disclose secondary information progressively, like in an image gallery.ĭesigners employing horizontal scroll successfully in 2021 will keep in mind these considerations: ![]() We’re seeing more web designers continuing to experiment with horizontal scroll. ![]() Previously regarded as a web design faux-pas, horizontal scroll is having a comeback. Next year we’re excited to see parallax scroll used subtly, not for flashy effect but as a tool to emphasize or highlight important bits of content. This is a great example of using parallax with constraint and intention. ![]() The amount of movement is small and contained within the bounds of the hero. Include an option for users to turn off parallax effectsĪlice Lee’s portfolio site uses parallax effects that respond to mouse position to bring her illustration to life.Constraining parallax effects within a small area of the screen.Minimize the amount of parallax movement within each instance.Keep the number of parallax effects to a minimum.Don’t make it harder for the user to complete an important task.Don’t let parallax effects distract from important information.Here are some guidelines we see more designers taking into account to ensure they incorporate parallax minimally and without causing harm: Remember that too much movement in parallax effects can be harmful to people with vestibular disorders because the illusion of depth and movement can cause disorientation and dizziness. Parallax scroll effects have been a trend in website design for years, and in 2021 we hope to see more subtle and creative explorations of what can be accomplished with parallax. As 2021 unfolds, we’re looking forward to seeing more creative typographic reimagining.
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